Website design and build for Voicery · 2026. This was an specialized AI voice product that required a clean, modern, and conversion-ready site—advanced enough to project immediate technical credibility, yet plain-spoken enough to ensure that the core value remains accessible and easy to understand for every user.

This was a comprehensive Figma to Framer build for Axonex AI in 2026. As a modern, forward-thinking AI company, they required their complex design concept to be turned into a real, fully animated, and completely responsive website — one that remained strictly faithful to their original design vision while being consistently fast and fluid on every device.

A behind-the-scenes look at how I reduced Edifire UI's button component from 432 variants to just 32 using parametric logic, slot-based design, and Figma properties. This case study explores the thinking, tooling, and cleanup strategy behind a scalable, token-driven system built solo and made for open source.

The Porsche Car Configurator enables users to individually configure their dream vehicle from model, color, and wheels to interior and special features, all in an interactive real-time preview.

Template customisation for Green Systems · 2025. This project involved partnering with a sustainability business that required its existing template platform to be radically reshaped into a highly credible, on-brand site — one that feels consistently fresh, deeply authentic, and clearly reflects its unique identity rather than settling for something generic or uninspired.

Extensive template customisation and meticulous manual multi-language localization for the Chrisma Apartments brand · 2025. These unique holiday apartments required a digital identity that felt immediately welcoming and accessible across different regional languages — ensuring every tone was warm, distinctly place-specific, and maintained complete clarity in every translated version.

Complete template customisation for tegolySIGN · 2026. This project centered on an e-signature SaaS solution that required its initial Framer template to be fundamentally reshaped into a fully credible, conversion-focused product site—one that remained remarkably clear about the underlying technical offering while being expertly built to push toward trial adoption.

Website design and build for Visual Advantage · 2025. This project highlights a professional visual studio whose own site needed to prove the core point of its existence — prioritizing high-craft, deeply considered, and inherently persuasive elements communicated purely through the unwavering quality and attention paid to its execution.